A Study On The Factors Affecting The Credibility Of Network Academic Information In Academic Virtual Community

With the development of information technology and network technology,the era of information explosion has come.How to search the correct information related to their own needs in a large number of network information has become the focus of attention.Network academic information is a special part of the network information,because of the rigor of the academic information,the network academic information is more demanding,which is in contradiction with the arbitrariness and informality of the network information.Experts and research academic workers in the face of a large number of network academic information do not know how to do,they are often in order to search the required information and waste a lot of time and effort,bring some problems for their own research work.Therefore,how to quickly search for the information in the ocean that you want to have become the most concerned about the academic and scientific experts.When the spread of academic information breaks through the traditional channels,but spread through the network,and filled with a variety of false and untrue information,whether it can get the trust of academic information receivers?What are the factors that affect the credibility of academic information receivers?How does the network academic information sources and information content affect the credibility of information?In view of the above problems,this article is based on previous studies and defines the information dissemination channel as an academic virtual community.This paper analyzes and summarizes the factors affecting the credibility of network.The thesis consists of six chapters:The first chapter is an introduction,which summarizes the research background,significance,methods and innovation.The second chapter introduces the basic concepts,such as network information resources,network academic information resources.The paper reviews the previous studies,summarizes the various factors of the evaluation credibility and the influence factors of academic credibility.At the same time,this paper analyzes the theoretical basis of the related information credibility,such as communication theory,social psychology theory,social network theory,complex network theory and so on.The third chapter is the construction of theoretical model,summarized the model of network information and network academic information credibility and development at home and abroad.The paper builds a theoretical model on the basis of these models,then puts forward 11 research hypotheses.The fourth chapter is the empirical research part.Firstly,the variables are defined and measured,and then the questionnaire is designed.Then,the questionnaire was modified and improved by small-scale semi-structured interviews and pre surveys to ensure the feasibility of the questionnaire.Finally,we have a formal questionnaire.The fifth chapter is the empirical analysis,which is the key part of the full text.In this chapter,we use SPSS to analyze the data of the fourth chapter,such as descriptive analysis,validity analysis,reliability analysis,correlation analysis,regression analysis,and so on.We also test the hypothesis and model of the third chapter.Finally draw a conclusion.The sixth chapter is the summary of this study.According to the research conclusion,this paper puts forward the corresponding management suggestions.Finally,the limitations and future directions of the study are pointed out.Through theoretical and empirical research,the data collected are analyzed.Finally,the conclusion is drawn:the credibility of network academic information is mainly affected by the credibility of information sources and the credibility of information dissemination channel.Among them,the professional,similarity,and motivation of information communicators positively influence the credibility of information sources.The influence of the information receiver's trust concept and the network identification ability of the information receiver has a positive impact on the credibility of information sources.The credibility of the information dissemination channel is mainly affected by the reliability of the channel,the dependence of the recipient on the channel,and the authenticity of the content of the channel.