The Survival Of Entertainment In The Era Of Mobile Communication: A Study Of Taiwan Apple Daily APP

In the mobile Internet era,information such as ocean,boundless,for the audience,how to get more information in a short period of time has become one of the necessary conditions for the birth of APP news.APP,as a new media form,has become a hot topic in the field of Journalism and communication.In Taiwan,a large number of news app among them,is the most popular Taiwan apple daily app.This paper takes it as the research object,and discusses the way and the characteristics of it to adapt to the requirements of the mobile communication era,occupies a place in the media ecological environment of Taiwan.A discussion of the content surrounding it.For example,what are the advantages of it,what is the problem it faces,and in what ways it caters to the reading habits of the audience,whether it is related to the overall living environment of Taiwan? Whether it exists in a certain aspect reflects the current situation and possible problems of Taiwan media ecology.In Taiwan,the study of APP is not much,but for the news APP is few,so this article from the topics and topics of the point of view has a certain degree of innovation.The first chapter is the introduction,through the introduction of the research background and research status,this paper introduces the significance of this topic,its innovation.Through the method of sorting out files and content analysis,this paper launches the research.The second chapter is the Taiwan news APP in the era of mobile communication,including the following three parts: the media ecological environment of Taiwan,the arrival of the era of mobile communication and the prosperity of APP,and the development of Taiwan news APP.The introduction of Taiwan media in different times from the dimension of time.The third chapter is the key chapter of this thesis.It analyzes the APP of Taiwan apple daily.First,it should be more partial entertainment style,and this kind ofentertainment shows push in APP external style design,content,and even some relatively serious political news will also adopt the language and form of entertainment show.Through this chapter for the Taiwan apple daily APP overall introduction to further illustrate its significance and influence,as well as the overall media environment in Taiwan the importance of ecological environment.The fourth chapter is the reason for the success of the apple daily APP in Taiwan and the existing problems.Although it is so popular and popular in Taiwan,it is a problem that cannot be ignored or avoided.In the Internet era,we do not like the traditional media as a way to monitor the new media,but also cannot leave,after all,the influence of the network is a double-edged sword,mismanagement,what will be the result of who are unpredictable.As news practitioners to improve media literacy,improve the quality of content,media organizations should be healthy competition,regulatory authorities should strengthen management,and create a positive and healthy media ecological environment.