| TV Travel program is one of the most popular programs.At present,both the rapid development of the tourism industry and the change of the media environment led to the rapid development of TV programs.Many new forms of tourism programs appeared.Thematic tourism cultural program is a program form which combines the features of tourism program and special cultural TV program,and to lead the audience to experience many natural and cultural landscapes,to understand the cultural history deeply with audiences together,and skillfully combines the participation,knowledge,service and entertainment,its purpose is through the program contents together with audiences to find history,reshape history and understand history,and ultimately achieve the purpose of educational propaganda,artistic aesthetics and information spreading.In this paper,the author takes the graduation work named JiangAn trip as an example,and analyzes the nonlinguistic communication of thematic tourism cultural programs from the perspective of semeiology.Based on the symbols of Ferdinand de Saussure’s theory,it explains the work concretely from the aspects of visual nonlinguistic symbols and auditory nonlinguistic symbols.Through the concretely analysis of the relevant types of programs and the author’s graduation work,it analyzes and summarizes the forms of expression,program meaning,transmit advantages and characteristics of nonlinguistic symbols. |
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