Performance Behind The Curtain:Web Cast In The Perspective Of Scenarios Theory

The continuous development of the Internet bring changes to people's lives,the application of technology also makes people living in the changing scene.Mobile devices,large data,sensors,social media,positioning system five forces constitute the virtual era of the Internet scene.Based on this,Webcast is established as the formation of a new virtual scene.Using the scene theory as perspective,this paper trying to analysis the scene created by webcast and people' s behavior in this scene through the logic created by J.Meymwitz that new media to create a new scene,the new scene to promote the new behavior.This paper is divided into four parts:new scene created by webcast,the roles in the scene of webcast,the human behavior in the scene,human's motivation of their behavior.First,a complex complex virtual scene created by the webcast through technology.Because of its content production is established on the exposure of background scenes and connection of multiple realistic scenes,the webcast bring the backstage to the front.The fronting background created by webcast have the character that true and false mixed because of distortion in the process of the technology,the anchor's personal image construction and other factors.Followed the formation of a background before the scene by the webcast,people take different roles to implement the construction of self-identity and performance.The article analyzes three roles in the live broadcast:the anchor,the audience,the house keeper.Through the analysis of this three roles in the scene of the shape and performance we found that they completed self-construction of the identity which is different from the reality in the virtual scene.The third part describes the behavior of people in the network live scene,people have unique way to carry out self-presentation and interaction in a new virtual scene.And in that scene they completed the agreement with the self-identity and pursuing group identity.The last part tells the motivation of people entering the webcast scene and the various behaviors in the scene.Besides the pursuit of economic interests,they are pursuing group identity and troubleshooting loneliness.The establishment of the network live scene to give people the way to complete the group gathering through virtual arrival,sharing and company each other to ease the loneliness.But the huge gap between the virtual scene and realistic scene increasing the loneliness of people.Through the study of virtual scene created by webcast,introspection of the question that why the solution of the solitary increased people's loneliness.Internet era given people a lot of convenience,increasing the loneliness of people at the same time.