| The popularity of the Internet has brought about changes in the way of information transmission,Mc Luhan is the "media that is the message" theory,the final world is not the specific content of the memory,but the media itself,the way the information presented.Not only the media people take the new media express,the government agencies since the emergence of e-government,the first set up a portal,and then opened the official microblogging,WeChat public,attaches great importance to the mass media business,public opinion,behavior supervision,public opinion Features.There are not only the "Communist Youth League Central" microblogging,as well as the Shandong Communist Youth League,Xinjiang Communist Youth League,Shanxi Communist Youth League,the formation of "Communist Youth League + Internet" from the central to the local level of full coverage.The first chapter is the theoretical exposition and the concept of popularization,first through the full text of the term "political communication" to define the concept,and from the political activities,political information,political image of the spread of Marxism spread four Angle to analyze the specific content of political communication.After clarifying this basic concept,the line of sight will be transferred to the government microblogging,explain the concept of government microblogging,and from a macro perspective analysis of the characteristics and functions of government microblogging for the following analysis of "Communist Youth League" microblogging this bedding Theoretical basis.Which leads to the "Communist Youth League Central" microblogging profile brief.The second chapter mainly uses the content analysis method,select "Communist Youth League Central" microblogging 2016 July to March 2017 3233 microblogging content as a sample,first divided into 13 categories by topic to do quantitative statistics,clear with the political The proportion of relevant information,what kind of content reflects the intention of the communicator.In the topic set to understand the Communist Youth League microblogging communication strategy,and then from the content to analyze the form,according to the record of the popular microblogging,statistics of the original content and the proportion of external reprint,information display form.The third chapter is the focus of this study,but also the subject of the paper.Combined with the previous chapter on the microblogging content of the specific analysis,will be the value of research content by subject or subject classification,found that information brought about by the political communication function.In addition to the common function of government microblogging,but also has its own unique communication function,comprehensive summarized as a function to enhance the national image,set the agenda,build communication platform,monitor social dynamics,improve the political quality of citizens.The fourth chapter attempts to explore how to improve the "Communist Youth League Central" microblogging political communication,the field of vision to relax,not only to see microblogging their own form and content innovation,but also to see its expansion of other network platform ",Everything is to enhance the political literacy of young audiences. |
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