The Study On The Cultural Activities Of Radio Station Under The Background Of Media Convergence

Today,the global Internet technology have been obtained a rapid development,the Internet has deeply influenced people's life,especially in the field of media is to produce change effect,the era of media convergence wave took hold.As a national radio media,In addition to seek the sustainable development of its own in the media fusion method,but also spread the excellent culture of responsibility and mission,and media integration just for the dissemination of cultural content to add more vitality,but also for the dissemination of culture and innovative culture set a variety of new channels of integration.Radio and cultural activities the content of the traditional production,transmission,production experience,interactive more directly the whole road become the preferred media products.This article through studies radio media integration under the background of cultural activity patterns,to explore the problems in the cultural transmission,analyzes the reason and try to seek a more innovative operational mode of production,make cultural activities effective communication,radio stations and sustainable development.In this paper,through literature research and action research method,the theory of cultural activity model research combined with working practice.First of all,through the literature review,the analysis is a theory of culture mode of production,namely by the symbolic interaction theory and the organic combination of four elements theory model.Second,jilin people's broadcasting station cultural activities as the breakthrough point,the brand culture activity "jilin good sound campus" as the research object,analyzes its cultural activities under the background of media convergence issues during production,and according to the proposed action implementation pattern design,to verify the feasibility of model.After two practice to recognize,the improvement of the model design.Finally,sum up out of a scientific and effective theoretical model——Doubling-Promote-Interaction-Pattern,the model can enhance the communication effect of radio cultural activities,helpful to the radio for our long-term development train of thought.