A Study Of Morning News Homogenization Under The Time-shift Viewing

With the rapid development of high degree of popularity of the Internet and information technology,information such as great scourges,penetrated into all aspects of our life,the use of mobile devices,the amount of information to our daily contact with the explosive increase.At the same time,due to the change in the way of reading the Internet,and because the application of digital technology,mobile devices and network wide coverage of popularity brought change of the way of viewing the program content to affect more and more news.After the impact of the Internet,digital technology and mobile devices,the TV program is to survive in the cracks,but there is still room for television.This paper mainly studies the phenomenon and status of a relatively stable news program in the TV program.In the news programs,we chose a more representative of the morning news program to do the corresponding analysis.Because the morning to do information topic has highly isotropic the phenomenon be called homogenization,it is difficult to form more innovative programs.So that,apart from a few broadcast platform,news morning program other broadcast platform,it is difficult to form a brand effect.Also because of the morning reading for the most fragmented one of the time,so the program time should not be too long,the program content should be "short","light" as the main melody.At the same time,because of its close contact with the local residents in the morning,so the news is closeness.These are to some extent the impact of the homogenization of the morning news program has had an impact.Some people may think that the "rolling" has become a characteristic of the current TV system with TV broadcasting one way,so to some extent,duplicate news can not be regarded as homogeneous broadcast day.What we are talking about here is that in the time when the TV can be traced back today,the homogenization of the content of TV programs and the consideration of this phenomenon under the circumstances of the time shift.Specifically,we will be further explained in the paper,the homogenization phenomenon,in order to explore the impact of the Internet and digital technology in the domestic morning news programs and,in the existing network construction,how to innovate on the morning show,and what can learn from foreign programs,in order to give more in the morning TV the program work of the editorial staff,provide the basis for reference.