Do News Which Be Recognized By The "Millennial"

With the rapid development of Internet technology,growing up with Internet "Millennials"user has gradually become the "main force" of the Internet and digital media.In the face of increasingly fragmentation in the information age,how to obtain "Millennials" for the attention of news and information is a problem worthy to be discussed.As a new media in the digital News media in United States territory,Vice News,designed to "do the news for Millennials".Aspire to become "the next complex of CNN,Time Warner".It is an attempt to subvert the narrative and journalistic values of the mainstream news media.As of March 2017,more than 400 million hits have been accumulated in the Vice News channel on YouTube,one of the most popular News channels.This article from the content characteristics,content,production mode,profit mode three aspects to analyze how Vice News to use News to attract "Millennials" users,thus draw enlightenment and reference for our News industry.From the content characteristics,Vice News has a unique style of "Immersion" News,from the text,video,and audiences in immersive VR technology in the form of realism.From the content production pattern,Vice News has the UGC + PGC group communication strategies,as well as the social media platform.Its unique content style accurately locates the "millennial" user,which determines its continued mastery of the "millennials" preference,and Create a unique revenue model that will generate revenue through native advertising and content authorization.That,in turn,attracts more young people's attention and wins the favor of advertisers and platforms who want to get young users.The aim of this study is to explore how Vice News,a digital News media,is attracting the attention of "millennial" users through a case analysis of Vice News,It also provides some reference and inspiration for the digital news media in our country.