Chinese Television Media Companies, Industrial Extension

along with the nation lift the embargo on the radiated television,foreign media actively preparing to enter China market,the high speed development technological journal in the broadcasting field,the rat race in the media world, our TV Media are facing with an severely challenge; at the same time, it also facing with strategic opportunities to develop.In the fierce competition, any HBO will lose the audiences if she faltered, and then lose the advertising revenue. From the economic perspective, all Media must look for the proper road to development otherwise will go out of business. But the "die out" not means the media will be disappear, it means count for little in the market, because it will still undertake the important publicize task.It is important for the TV Media to extend the Media industrial chain link. In our county, some Media have not been extended the chain link, even though it has brands advantage; some Media are extending the chain link, but have not been got a great success so far. About 40% revenue come from the ADEX, about 60% come from the industrial extension in American TV programs. So Chinese TV Media should paid more attention to exploit the brand name products.Our country's TV Media have great development potential to extend the Media industrial chain link. The article is try my best to give some proposition for the TV Media's industrial extension. By profiting from the foreign TV Media's experience and the internal's TV Media's insufficient in extending the industrial chain link, to seek the development road for the Media.