Identity Of Fans In Ritual Communication

The public show of SNH48 is an activity that is analogous to ritual and also a new way of interactive communication between idols and fans.In 2012,the Shanghai based girl group SNH48 was established.A theater named Star Dream Theater was then built in Shanghai as to practice their idea of face-to-face idols".After more than three years of development and a total of more than 350 public shows,SNH48 gained more and more attention.The public show of SNH48 as a new activity mode has also been learned by Lunar,1931,Idol School and other girl group,causing more and more media coverage and discussion.As for the fans,the public show of SNH48 builds a sacred ritual system in time and space.Differ from traditional concerts,the venue of the public show of SNH48 is designed to accommodate only 340 people and owns its fixed location.The gap between the stage and the audience is significantly narrowed.During the two-hours,show,the fans create a fixed and orderly mode of behavior by using oral and body language such as CALL,MIX and so on.In this way they become participants in the whole performance,thus a unique interactive communication scene is set up-Moreover,the public show of SNH48 which has a cyclical operation embodies the fan group,enhances their recognition of the exchange of symbolic objects and strengthens the link among the fan group.Based on the ritual theory,this paper focuses on the collection and analysis of the behavior,emotion and attitude of the fans of SNH48.The author uses participatory observation,in-depth interviews,questionnaires to investigate the presentation of the scene of the ritual,as well as the effect of the ritual,the impact of fan identity.First of all,in the introduction part of this paper,the author introduces the reason of this topic,the purpose and significance of the topic,relevant literature on the topic,the research route,the research method and possible innovation and shortage.The author shows the the evidence of existence of the ritual based on the integrity of time,space and participants.Then,the author observes and analyzes the scene of the ritual and its features.Finally,the author discusses the identity of the fans and practice as the rewriting of the ritual.The study found that the public show of SNH48 is a ritual that the fans are highly involved.The ritual creates an unusual field for the fans,in which the symbols produced by the fans produce a variety of metaphors and cultural representations.Also,the ritual make the fans meet their self-expectation and desire,which strengthen their faith and emotion for the ritual.The fans gather as constructive identities in the process.The group norms and tacit is established between the fans and the idols as well as the fan group.Thus they create an unique atmosphere of the ritual and cultural space.Identity is an important effect of the ritual that marks the integration of personal identity into group identity.Identify derived from the limen phase of the ritual.The fans produce and consume a series of texts and meanings,in which they enhance the sense of identity.