The Design And Implementation Of CIF System Of HTF Direct Marketing Platform

After nearly 20 years of development,China’s fund market has made remarkable achievements.As China gradually carry out the Internet plus initiative,e-finance has gradually been recognized by the fund industry.The fierce competition resulting in the explosive growth of the number of products and the continuous innovation of the fund business,which forces fund companies to change the traditional mode of operation.In order to absorb more customers and provide better services,fund companies have to establish direct marketing platform.A safe and efficient CIF system can bring good experience to customers,and facilitate online cooperation.The old platform uses the database procedures to realize business logics.In order to adapt to business development,it is divided from a large one,so that independent business modules can be independently developed,operated and deployed.The SOA has the advantages of agility,flexibility,data consistency,uniformity.It can support the rapid development of business process and shorten the response time to changing business requirements,so as to improve service quality and work efficiency.Therefore,the SOA is the first choice for the design of CIF system.This paper mainly introduces CIF system of the HTF direct marketing platform,which based on SOA.As for the design of the CIF system,SpringMVC is used as web framework,MyBatis as persistence layer and Velocity as view layer.Dubbo is used for service registration,subscription,issued,while MetaQ used to handle the delivery of the message between the sub systems.The CIF system not only provide a valuable data source of customers for data mining and analysis,but also cover the terminal equipment and the client,which is conducive to the promotion of the client on the mobile Internet and facilitates online cooperation.This system uses the high performance development framework,which has certain advantages in performance and can be applied to most of the e-business platform,while the system also has a strong scalability.