The Formation Of We Chat's Supremacy And Its Impact Study

Since WeChat launched in January 2011,with the development of communication technology,the number of users installing WeChat in the mobile phone is even bigger than QQ.WeChat has penetrated through the masses' daily life,has been an indispensable part of the life of people with its good user experience,strong service function.As a new product of the Internet era,the rapid development of WeChat let many people be surprised,while lacking related studies,especially on the future development of WeChat and the impact on people's life.Under this background,the research on WeChat monopoly and the influence on people's life,can not only fill the blank in the research of WeChat,but also provide reasonable reference for people using WeChat.First,the structure of this paper is according to the route of “literature review-the present situation-factor analysis-measures”.We review the presentative literatures about Internet monopoly,the impact on people's daily life,and systematically analyzed the current literature on the shortcomings in the course of research perspective,research method.Second,we elaborate the survey plan formulation and implementation,introduce in detail the aim and object,survey method,questionnaire design,and summarize for the data from investigation.The data reveals that respondents are widely distributed.Third,we give further discussion about the formation of monopoly,the content involves present situation,the factor of the formation of monopoly,the future development.Based on the market status and the usage frequency,we analyze the present situation of monopoly.The results show that WeChat appear to be way ahead in market share and usage frequency.We use factor analysis method to find common factor affection WeChat monopoly,the results show that strengthening the communication between with friends,powerful convenience and excellent user experience is the main factor affecting WeChat monopoly.We predict the number of users in the near future by gray prediction method,the results show that the number of users is likely to hit a billion in 2017.Fourth,in-depth analysis of the effects of WeChat monopoly,mainly from the interpersonal communication,information dissemination,payment.Adopt the method of esteemed to measuring the bad influence of WeChat monopoly.Finally,following the main route of “keep the user's benefits well,maintain the stability of market,promote rapid and healthy development of WeChat,and combined with the empirical research findings of this paper,we put forward the policy suggestions for the users,Internet companies and the government.