"Universal Search" Creative Report

Under the background of the rapid development of new media,many advantages of TV news media have been severely impacted.TV programs need innovation and development.Audience release and access to information more and more convenient.but the fragmentation of news,homogenization also affects the quality of the audience ratings.TV news programs through the depth of the investigation of the news events or news reports.Restore the truth of the event,so the TV program still has a strong professional competitive advantage and still maintain a certain audience ratings group.In addition,in order to adapt to the development trend of media convergence,to meet the needs of the audience and actively reform and innovation.In order to reflect the TV news programmes in closing,convenience,service.Join in the program design of the interactive audience segments and the code in the host and live real-time interaction through the mobile phone scan.The content is divided into two sections.The first section is that investigate the facts that the institutions of creation of rich suspected fraud,pyramid schemes.To introduce to the audience the real situation of the institutions.The second plate is around the "Eagle dad" Heliesheng registering for self-study examinat of Nanjing University with her 8 year old son He Yide.Interact with the audience in real time.In the production of graduation works,mainly as a newsreel editing,dubbing studio and presided over the work and strive to exercise editorial broadcast professional skills and become an inter-disciplinary talent.