The New Form Research Of The Public Welfare Communication In China Under The Social Media Enviroment

In recent years, the public welfare communication becomes a hot topic among China, lots ofNGO and individuals emerged constantly, so the government and mass media gradually paymore attention to this phenomenon. With the continuously development of China's civil society,the public welfare concept spread to almost everyone, from political organization to NGO andwelfare individuals, they begin to focus on the usage of social media to spread public welfareinformation. Undoubtedly, the usage of social media in public welfare communication stronglyimproved the development of this area in China. It brings us lots of new forms and possibility inpublic welfare communication that different from the traditional mass media environment.The compile of this thesis will base on the principles of communication, and reference sometypical cases to assist the research. This paper will firstly point out the background and meaningof this topic, base on the collection of contemporary results of public welfare communication,the writer will conclude the features of public welfare communication in China. In the secondpart, the writer introduces the birth background and development status of social media, andpoint out some features which the social media have created the new development opportunity ofthe public welfare communication. In the third part, the writer point out the new opportunitywhich the social media created for the public welfare in space, content and effect. After that, thewriter conducts case study under the frame of communication research, concluding the mainfeatures of China's Public welfare communication under the social media environment. In theend, through the critical thinking of the internet and the condition of China's public welfarecommunication, the writer points out the challenge that China's public welfare communicationwill face under the social media environment.