Jiangnan Folk Elements In The Application Of Digital Animation Design

Chinese jiangnan folk art has a distinct unique local cultural characteristics and value,the jiangnan folk culture and art in the digital animation of the elements in the design of practical application and research is rare,so has certain theory significance and practical application value.Paper "jiangnan folk elements in the research on the application of digital animation design of cartoon" shui yun "design as an example,using literature research,case study,survey method and interdisciplinary comprehensive research method,through the jiangnan folk visual elements in the digital animation design,the application of the short film" shui yun"in the visual art effect and so on has carried on the detailed exploration.The video reference town Lu Lu straight side and legend and girl's adult bun the ritual ceremony,using the three dimensional animation scene narrative form to display,the jiangnan folk art fusion of the elements in the story of,at the same time use the digital technology with the three dimensional animation,the folklore,through the animation form shape characteristic of the jiangnan folk art atmosphere,vividly reproduce the simple style of jiangnan water town and pure and fresh flavor,make people appreciate jiangnan folk culture at the same time,from the vision and intuitively appreciate the jiangnan water town of folk customs.The meaning of the film is about the traditional Chinese jiangnan culture of folk art elements and the contemporary fusion and derivation of new media technology,this paper puts forward that the jiangnan folk culture and art in the design of all the elements in the digital animation flexible application,is to carry forward the jiangnan folk culture and art and the development of one of the effective ways of digital animation industry with Chinese characteristics.