Research On The Development Status Of The Wechat Media Platform Of The Traditional Domestic News Media

"The media is the message,the media is the basic driving force of social development and the distinction between different forms of society." The birth of every new medium has created a new way of social life and social behavior,the Canadian communicative scientist McLuhan said.Nowadays,with the progress and innovation of communication technology,the new media represented by mobile media are profoundly changing people's production and life style and way of thinking.The modern communication cause has undergone subversive change.Between traditional media and new media Competition is becoming increasingly intense,media integration has become the trend.In the process of media integration,the traditional media only soberly aware of the enormous influence of social media in order to achieve the true sense of the media integration.In many forms of social media,WeChat is one of the most development potential,the use of the largest number of mobile social media tools.Traditional media should be open to embrace the marriage with the WeChat platform,the use of micro-public platform to launch news communication activities to promote the development of media integration process.This essay based on the theory of media integration,use and satisfying theory,audience theory,interactive communication theory and UGC production mode is used as the theoretical research basis comprehensively.The literature analysis method,case analysis method,comparative analysis method and text analysis method are used.This paper analyzes the opportunities and challenges,facing by the traditional news media,the necessity of opening the public letter of the micro-newsletter,explores the current situation of the public news media and the traditional news media,and puts forward the future development of the traditional news media Thinking and advice.The main contents of this paper are as follows: The first part,introduction.Introduce the research background,research significance,research status,research methods,research ideas,major innovation points and define core concepts.The second part,the traditional news media is opening the micro-public number of the necessity.To explore the challenges faced by traditional news media and the social media for the traditional news media opportunities to open the need to open the WeChat public number.The third part,the development status of traditional news media WeChat public number,Analysis of the current traditional news media WeChat public number of the opening situation,the influence of the situation,the number of audience situation,the development of content quality.The fourth part,the traditional news media WeChat public number exists the main problem.Through the study of the development of the third part of the traditional news media WeChat public face of the various difficulties and difficulties.The fifth part,thinkings and suggestions of WeChat public number future development of traditional news media.From the content,relationship,audience,services and other aspects of the traditional news media WeChat public number development advice and suggestions.