Online Talk Show Communication Research In The Scope Of Consumption Culture

With the development of the Internet,the network has been the most popular ways for watching TV shows?movies and TV series gradually.with this background,the talk show has gradually completed its own transformation development in China.From TV talk show to homemade video of Internet users in social media.And even to today's professional online self-made talk show.The online talk show has improvedat a high speed.Consumption culture is accompanied by the production of mass culture.With the online self-made programs occupy most of the popular culture market,its consumer culture is also more and more obvious.More and more online talk show in order to be consumed by the audience,is being mass production.This large-scale,mass production,making the online talk show has been marked by a deep consumption of cultural stigma.This dissertation uses the consumption culture perspective to analyze the present situation of the communication about online talk show,aims to find its inherent law in this background.The article has been divided into three parts:the first part introduces the evolution of the network homemade talk show in the scope of consumer culture.This paper describes the background of consumer culture and the different development stages of online talk show.The second section is the analysis of the communication of the online talk show in the scope of consumer culture,including content of communication ? main body of communication?effect of communication of online talk show.The third part is to figure out the problems existing in the program by the above analysisand the results of my survey,and then put forward the solution to the existing problems.