A Study On College Students' Uses Of The Mobile News Applications

With the development of the Internet and the application of big data,people tend to get information from Internet news market instead of traditional media,and the way for the user to access the news information has also changed.The appearance of mobile news applications have broken the time and space constraints of news propaganda and reading,and improved the capacity,immediacy,and interactivity of news access,earning them a large number of users in the applications market.These phenomena have attracted the attention of many scholars.Tencent News and Today's Headlines have occupied a dominant position in the market,followed by People's Daily,Sohu News and ZAKER.At present,the application's competitive landscape is very intense.It is quite necessary for the mobile news applications to consider how to attract more users and occupy greater market.The era of demographic dividend competition has passed,and the future development of mobile news applications shall meet the needs of users.The survey shows that mobile news applications are mainly used by young and middle-aged users,including college students who have the highest demand for network news and information.Based on the previous research on mobile news applications,with the college students in Zhengzhou area as an example,the college students' usage of mobile news applications is explored to make up for the insufficient study of the second-tier cities and the Central Plains region in this aspect.In this paper,from the perspective of uses and gratifications theory in the mass communication,by adopting literature research,questionnaire survey and comparative research methods and other research methods,the college students' uses of mobile news applications are explored.Based on the definition,classification and reading characteristics of the mobile news applications,this paper analyzes the situation of college students' use,reading and gratification of mobile news applications,summarizes their habits of using these mobile news applications and identifies the problems.Through the study of these three aspects,the development status and current problems of mobile news applications are analyzed.In the conclusion part,the author puts forward some suggestions and strategies for the future development of mobile news applications.This study explores the reasons behind college students' use of mobile news applications,and hopes to provide some reference for the future development and research of mobile news applications.