| After ten years of rapid development,the domestic video sites have begun to get rid of the absolute dependence on traditional television content,and enter a connotation development stage to change the business model and mining user value.Since the beginning of 2014,vigorously develop homemade programs become the strategic choice for the development of the major video sites.This essay considers the "feedback" trend of site to TV programs as the research object,firstly analyzes the internal and external factors,the propagation characteristics and development status of homemade programs rise,and then elaborate the causes of the video homemade program "feedback",methods and impacts,and hereafter explain the approach to improve the "feedback" effect from the audience,content,channels and the relationship between network.This paper argues that the video website homemade programs increase investment,the influence factors include inside and outside two aspects.From the external environment,the outburst of the cultural consumption market,driven by the foreign homemade model driven,and the rise of content fragmentation,the formation of the market,the adjustment of national policies these five kinds of factors make homemade programs become the new hot spot,industry also exposed three development demands as the pursuit of differentiated competition,reduce the cost of copyright,expansion of marketing space.Website homemade programs propagating on the Internet platform also showing three characteristics different from traditional TV programs,namely multi-screen cross media communication form,user oriented to communication and communication mechanism to meet the personalized demands.This paper argues that the website of the TV program made the "feedback" trend,the main reasons include three aspects: one is to improve the production quality of the video website content,the second is the development demand of television media integration platform,the third is the social environment of acculturation of different audiences’ actual demand.All represent as performance concept,channels,content and the program in the form of multi-level "feedback".From the point of view,the "feedback" trend not only accelerated the pace of integration of media,reunion the television audience,but also meet the diverse needs of the audience.Accordingly,this paper mentioned improving the "feedback" effect to further promote the depth of integration between the media should work from four aspects:mining user data in the depth of the needs of the audience,accurate service target audience;improve the quality of the original content in production,specifically to strengthen the review;in the program output to comply with the law pursue the program difference communication;in network relations,explore new modes of cooperation,to achieve mutual benefit and win-win network. |
