| With the growth of mobile intelligent terminal customer scale and the improvement of infrastructure,mobile news client has become the primary way for mobile phone users to receive news because of its timeliness,portability and services.The news clients which portals and internet companies launched way ahead in the user scale,the dissemination of content and brand influence,Today's Headlines,Tencent News and Baidu News users broken million first,greatly divided up the market.However,legacy media is facing the internal operating difficulties and the impact of external new media under dual pressures,the mobile news client lack of operations,professional technical background,long-term planning and competitiveness,can only rely on the regurgitation-feeding from group to maintain operations.To establish a mobile news client profit mode in line with its own characteristics to achieve profitability is the urgent task of the legacy media mobile news client.This paper introduces the legacy media mobile news client and profit mode theory,based on the SWOT analysis and comparison of three representative mobile news cliensts:Tencent news,Today's Headlines and Pengpai News,combing the current mobile news client profit mode and explore the constraints of legacy media mobile news client profit mode.Through the construction of the legacy media news mobile client new profit mode,five practical optimization strategies are put forward to open the "free+fee" mode,the second marketing data,big data precision advertising,user service customization,sales commission cooperation.This paper also explores the mathematical programming model to optimize profit mode,the model considers the factors of legacy media profit mode into the capital utilization,employment,risk assessment,profitability,profit maximization under the established conditions and it has the practical guiding in the actual operations.The prospect of the development trend of mobile news client profit mode in the future,such as the future trend of technology of virtual reality technology,news robot,cloud services and the significance of the establishment of the central kitchen project.This paper is expected to provide a reference for the development of legacy media mobile news client profit mode. |
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