Construction Of The News Interpretation Community From The New Year Inscription Of Southern Weekly

For the second transformation since the 90 s,Southern Weekly start pay attention to the vulnerable groups.Since then,As the most influential political weekly in China,the influence of the newspaper is rising.In the the development in Southern Weekly,its interpretation of the community is formed.With closing to the mainstream reports and facing the challenges of the new media,the road to build interpretation of the community are blocked.The content analyzing work is according to the text of the new year inscription.Through the collective memory of the past year,through the the inscription of key public events and special hot point,we explore the road to building the interpretation of the community,to maintaining the legitimacy of news career,to consolidating their own professional authority and to maintaining the boundary work.First of all,this paper explain the relevant concepts of community,interpretation,and interpretation of the community.The concept of community was first putting forward by Fish Stanley and was applied in the literature.The interpretation of the community is formed by specific media and its contents.A community formed a general consumption patterns:namely,through the listening content,the reading content,the common views and sharing result are formed.Barbie introduced the concept of interpretation of the community to the field of journalism At home,The interpretation of the community drive the merest specification,out door,set up the boundary of the news work.Secondly,based on content of Southern Weekly from 1997 to 2016,The article analyzes the ideal characteristics of interpretation of thecommunity in different periods.Then analyzes the ideal highlights the value orientation of news interpretation community in the 20 years : to service the public,supervision by public opinion;To respect the facts,records the fact;Pay attention to the weak,focus on ordinary people.Finally,combined with the problems in the New Year inscription,get news interpretation in the process of community construction obstacles: the restriction of external news censorship;Internal negative self review;Boundary jobs crisis,professional autonomy and voice is broken;Faced by the uncrowned king to news of migrant workers,the news in community identity crisis and survival plight.Finally,combined with the obstacles the interpretation community faced,The countermeasures are given: insist on journalism major,do serious,objective and independent news;Actively take advantage of the spread of new media,reshape news interpretation community news authority;Expand the boundary of the news work.