Study On The Motivation Solutions Of Editing Staff Of Jiangsu Channel Of Xinhuanet Under The Background Of Integrated Media

The development of technology has reversely driven the media industry changed dramatically,which resulted in the integrated media burst into our life swiftly and violently.As a local channel of the key news website of central government with 17 years history,the Jiangsu channel of Xinhuanet,just like other media,is facing unprecedented impacts and huge pressure of transformation,and the management mode of content sectors is suffering severe challenges.Based on the study of the theory of motivation on editing staff under the background of integrated media,the essay explores into Jiangsu channel of Xinhuanet,and analyzes the current situation of motivation and existing problems of Jiangsu channel of Xinhuanet by means of methods of document analysis,survey analysis,questionnaire survey,experiences summary.Based on the foundation,the essay puts forth the motivation design plan.The main body of the essay consists of four parts,which are illustrated as follows:1.Based on searching and summarizing documents,the essay illustrates the current situation of integrated media development and the challenges facing the editing staff under the background.2.By means of the methods of survey analysis and questionnaire survey,the essay investigates the current situation of motivation and problems of Jiangsu channel of Xinhuanet.The main problems discovered include:the distribution norm of salary is not scientific and transparent;the channel of promotion is not clear and specific;the evaluation of performance is not open and just;the passion of career is not released;the stress is relatively light.3.Based on the investigation and combined the actual situation of Jiangsu channel of Xinhuanet,the essay puts forth the motivation solution on editing staff of the channel,defining in detailed way from four aspects,namely objective motivation,salary motivation,performance motivation and human motivation.4.In order to ensure the design of motivation develops orderly,the essay,basing on the survey and relevant theoretical bases,puts forward the principles and support measures during the implementation of the motivation solutions.Under the backdrop of integrated media,everyone is "media".The traditional news transmission modes suffer the“soft confrontation”so that it can only make empty publicity without achieving actual outcome.As the key news website of the central government,it has major responsibility.If it does not study inward on how to motivate the editing staff's vitality to adapt to the changes,the implication will be unimaginable.The essay provides the example of empirical study on the reform of motivation design to the editing staff of Jiangsu channel of Xinhuanet under the backdrop of integrated background,which has the value of enlightenment on the study of motivation system of key news website of central government as well as the editing staff of local channel.