Research On Gymnastics Culture From The Perspective Of Mass Media Communication

Gymnastics is one of the advantages of competitive sports in our country, and is also one of the important ways of public health. But its development for many years, especially athletics gymnastics, rhythmic gymnastics and other competitive gymnastics events gradually tend to the elite culture, grassroots audience is less and less, the spread of gymnastics culture is severely restricted. This paper tries to make an analysis of the current situation of mass media communication from the perspective of mass media communication, in order to find out the existing problems, and puts forward some suggestions for improvement.The article consists of four parts. The first part is the introduction, mainly for research purpose, significance, methods, research results are expressed; the second part in culture, sports culture, gymnastics and other field studies pave the way, into the connotation of gymnastics culture, definition, elements, structure are discussed; the popularity of the overview of the third part, based on the communication of mass media, audience and communication effect theory and gymnastics on the basis, of gymnastics culture in the mass media are discussed in this paper. Study thought:First, the mass media of China's gymnastics culture has a certain foundation, but there are many deficiencies. At present, the traditional media such as newspapers, books, periodicals, television and other traditional media, which not only plays a certain communication effect, but also is restricted by the development of media technology. The Internet as the main representative of the new media in the dissemination of Gymnastics in the use of very little, far behind the development of the situation.Second, from the point of view of gymnastics, aerobics and cheerleading by mass media, especially new media to spread the gymnastics culture is better than other gymnastics.Third, as one of the main body of gymnastics culture communication, the official organization of gymnastics is one of the main body of the mass media.Recommendations from the management system, the promotion mechanism, the new media development in three areas to improve.