A Study On The Demand Of Personalized Information Service For Agricultural Sightseeing Tourists

Under the condition of market economy,tourism industry developing rapidly,the development is relatively mature traditional tourism industry is no longer meet the demand of tourists to the diversity of tourism,tourists on the tourism under the current technical support information acquisition modes have a great change with the past,tourists before accepted information services is relatively single,and diversity of tourist information service demand,targeted at the growing stage.Corresponding network technology,mobile phones and other mobile terminal for the realization of the individualized information demand service provides the convenience.Agriculture sightseeing tourism as tourism under the new form of tourism development,is backed by the national policy,good for the development of agricultural tourism corresponding regional economic development,increasing farmers' income has a generally positive effect,and the form of tourism development focus on ecological benefits,economic benefits will row after its accordance with the requirements of the national development strategy.Green,health,ecological tourism pursuit become the trend of The Times.So I am in the travel theory of individualized information service under the premise of people before the basis of related research,the theory of motivations of tourists,tourists demand theory,tourist information behavior analysis theory and the theory of tourists decision analysis research,on the basis of individualized information service in agriculture sightseeing tourists demand as the dependent variable,to search costs,search for motivation,social influence,network reliability,personal situational factors and perceived risk as independent variables,build the research model,put forward the personalized information service requirements with the relationship between various influencing factors of the hypothesis.With the help of network and field in the form of questionnaires,will take the corresponding analysis of survey data by using SPSS21.0,eventually clear agriculture sightseeing tourists the realization of the individualized information service content,ways and so on.Model constructed in this paper by the analysis results,it is in the search for motivation,personal was influenced by situational factors,social factors influencing the three agriculture sightseeing tourists individualized information service demand,negative influence perceived risk agriculture sightseeing tourists individualizedinformation service needs.The research results show that agriculture sightseeing tourists because of their individual interests,the behavior way,significant differences in such aspects as knowledge structure,performance in the contents of personalized information service needs and different ways.Results show that the agriculture sightseeing tourists individualized information service demand content at different stages in the process of tourist activities is not the same.Agriculture sightseeing tourists travel in the former focus on tourism planning,network reservation,tourist area tourist resources information and related agriculture sightseeing tourism information recommendation;In the mid-term stage focuses on tourism agriculture sightseeing tourism information dynamic update and travel information sharing of communication;After traveling for information exchange and agriculture sightseeing tourists information feedback is top priority.Agriculture sightseeing tourist personalized information service mode mainly personalized information recommendation,personalization information recommendation and personalized tourism information push.The final result for the travel agencies can maximum limit satisfy agriculture sightseeing tourists demand to provide personalized information service.Finally has carried on the concise,complete summary to above,and this paper analyzes the problems in the process of research,the individualized information service of agriculture sightseeing tourists demand outlook.