A Study On Shaanxi History Museum Communicaton

The human society will gradually step into the new digital age with the development of the Internet in 21st century. As a place of cultural exchange and cummunicaton, the museum will change in contents of information, methods of information and models of information, and these changes are worthwhile paid attantion and discussed by theorists. As a province of a long history and many cultural resources, Shaanxi Province has many kinds of museums, and in which Shaanxi History Museum is the biggest and the most indispensible history museum. Shaanxi History Museum is a typical object of stydy, for it is famous for its long history, abundant exhibits and numberous tourists, especially its development in digital communication.Firstly, this paper would start at the relationship between museum and Communication Studies, and focus on the museum as a specific mass media, for it has five factors of cummunicatons as the general cummunication activity, and it also has a specific museum cummunication model. Secondly, the paper would analyse three museum cummunication models as a linear model, a two-way cycle and a multidire interaction model, and the first one and the third one are common. Tirdly, the paper will discuss the museum cummunication model's applycation in propaganda, exhibition and marketing of Shaanxi History Museum, which is put into use in traditional and digital background in basic exhibition, the museum website, the digital museum and museum cultural derivatives,etc. Last but not the least, the paper will discuss and analyse the practices of Shaanxi History Museum, and give many advises and opinions according to Shaanxi History Museum information cummunication activities.