Progress, Type, Strategy

In the early 1980s,the overseas dissemination of Chinese TV series began with the premiere of A star looking homeward , a China-Japan co-produced TV series.After several decades, being a form of visual-audio signs and a carrier of particular ideology as well as cultural values, Chinese TV series gradually became an important medium that helps to enhance the national cultural soft power and shape China's national image. The international spread of Chinese TV series has experienced processes of forming and exploring, extension and consolidation, cushion and transition as well as developing and perfecting.When reviewing those processes, we discovered that factors such as international competition, national policy, economic, technology,culture are working together to promote the development of Chinese TV series.International difference has a huge impact on the overseas spread of Chinese TV series.This difference can be divided mainly into two types: regional difference and cultural difference.The former, mainly as a reflection of the different needs on the subjects of the TV series in different regions,shows a big difference in the number of TV series in different regions where people's preference to the subjects results in the type difference, one of the most remarkable regional characteristics during the process of Chinese TV series overseas spreading. Cultural difference mainly talks about the cultural conflict and the countering between TV series exporting countries/regions and importing countries/regions. The cultural diversity between China and foreign countries has the most profound and lasting influence on the overseas dissemination of Chinese TV series. Carrying with the cultural connotations and national consciousness of Chinese nation, when being spread abroad into a different cultural environment, Chinese TV series has to face the problem of cultural shock , thus the difference on audience in different social and cultural background has been taken into serious consideration.The key for the overseas communication of Chinese TV series is how to achieve the foreign audience's correct understanding of Chinese TV series and the culture behind, which supposed to be a way of cultural exchange and sharing. All the differences are challenges and meanwhile they are opportunities which promote the development and innovation of the overseas spread process of Chinese TV series.Promoting the spread of Chinese TV series is an important measurement of China's involvement into international cultural exchange.The overseas spread of Chinese TV series has been speeding up in recent years. However, statistic shows a serious imbalance between imported TV series and exported TV series in China and a wide gap between the overseas influence of Chinese TV series and its economical production, cultural background and international status. To achieve the goal of enhancing China's national cultural soft power and shaping China's national image, we should figure out proper solutions to the present problems. For instance, we can learn from the success of American and south Korean TV series production and carry out proper measures that fit Chinese practice. Only in this way can Chinese TV series improve its international influence.