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Developing,Designing And Implementation On The Little Squirrel O2O E-commerce Software System

Posted on:2017-01-10Degree:MasterType:Thesis
Country:ChinaCandidate:H T PanFull Text:PDF
GTID:2348330512454319Subject:Engineering
Abstract/Summary:PDF Full Text Request
Entering the 21 st century, the rapid development of Internet plays a more and more important role in human life. The Internet has become a bridge that crosses from the virtual world and real world. With the continuous development of the Internet, there are many new way of trading, O2O e-commerce is one of the new way to trade.Since 2010, the O2O e-commerce mode has received extensive attention of people, the size and the number of users of the market has maintained a rapid growth. The existence form of the model is to attract online traffic to offline consumption, or to make the resources of offline continuous solid online traffic. After several years of development, a lot of O2O unicorn enterprise appeared. At the same time, many companies were experiencing the creation,development and dying process. Therefore researching on O2O e-commerce mode for O2O enterprise to profit is very important.This article firstly introduce the O2O e-commerce mode in the domestic development,present situation has carried on the analysis of the system, in order to understand its market scale,economic forms and major industries, etc., the O2O e-commerce industry is very competitive in our country, there are three main forces, one is a delegate with BAT Internet giant enterprise costly O2O layout; Second is a delegate with grassroots entrepreneurs entrepreneurship mainstay in O2O subdivision industry to create new business models; Three is in the face of e-commerce "under siege", traditional enterprise layout O2O energetically. Secondly the author analysis the existing problems of O2O e-commerce model in the process of the development of our country, although after years of development the O2O e-commerce industry in our country has obtained certain achievements, unclear business model, severe homogeneity, lack of innovation, users' low viscosity and loyalty, capital dependence, and poor profitability problems also exist as well.Finally, the author introduces the development and operation mechanism by using his last two years' experience in The Little Squirrel Community- a O2O e-commerce company in the field of communication,. He puts forward a new development strategy, that is, putting communications into community convenience store, sharing whacks with the super stores,embodying the value of community by intelligent store business and so on. The author summarizes the Little Squirrel Community Software system's development, designing,implementation and other related documents, by using his engineering software knowledge,combined with the practice in market, together with his team, and he provides reference for peers and others, add what he can in the field of the O2O e-commerce.
Keywords/Search Tags:O2O e-commerce, online to offline, sharing economy
PDF Full Text Request
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