Design And Implementation Of IOS Based Enterprise Propaganda Platform

Ever since civilization, there exists the propaganda behavior. In today's society, enterprises in order to achieve their marketing purposes, they must give publicity to the masses to raise awareness. On the other hand, due to the continuous development of science and technology, people access to information, is transferred from print media to the Internet and then to mobile Internet, it makes enterprises have to do a lot of corresponding adjustments on propaganda, so the propaganda behavior is changed from publishing advertisement in newspapers to doing the same things on their enterprise portals or applications. At the same time, it also highlights the increasingly important role of the media in promoting propaganda behavior, and iOS, as a mainstream mobile operating system, has a very large user base, which means the media based on iOS can't be ignored by enterprises nearly. However, due to Apple's innovation, the screen resolution of its devices show an increasing diversity. In order to be able to make an app can get a great user experience on a variety of devices, we need design and develop different user interfaces for the different devices.This thesis' s work is based on an actual project in a professional enterprise app development company(hereinafter referred to as company XA). The design and implementation of this project is to build a platform for medium and small-sized enterprises' propaganda on iOS mobile devices. In detail, the platform is mainly designed for enterprise users to propagandize themselves, in addition, it can receive the feedback of individual users and provide to enterprise users. In other words, this system can help to exchange information between enterprise users and individual users. This thesis attempts to put dynamic web project embedded in iOS application, to take advantage of the Responsive Web Design techniques in the field which is to make web pages adapt to the screens of different devices.Firstly, the paper discusses research background from business promotion and technological development, then analyzes research status at home and abroad. On this basis, it presents the web technologies related to Responsive Web Design techniques, and almost introduces the other important techniques in the rest parts of the application. Secondly, according to the requirement of enterprise propaganda system, the paper conducts system design. In turn, it finishes the detailed design of each module in the system design, and describes the main parts of the system implementation. Finally, based on the completed system implementation, the paper shows the application effect of Responsive Web Design techniques by comparing the user interface snapshots on different devices.