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Analyze The Social Network Of WeChat Communication

Posted on:2017-01-22Degree:MasterType:Thesis
Country:ChinaCandidate:L G FengFull Text:PDF
GTID:2348330503972820Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
Establishment of mobile social networks further changed the relationships. With the development of smartphones and 4G mobile Internet, WeChat, the most popular mobile social application, came into being. WeChat sitting on 600 million users, will undoubtedly become the most one combine research and commercial value in mobile social platform.Based on WeChat communication model analysis we found the path how WeChat communication establishes the relationship over "relationship interaction". Then we pointe out WeChat to build relationships ecological network consists of both interpersonal communication and media communication. Based on mobile special advantage of social networks, such as personal WeChat provides a "stranger" social relationship path.On the basis of the WeChat networks, we analyze the structure of interpersonal communication and Media communication. It pointed out that relations division of the traditional Chinese pattern of difference formula cann't support WeChat communication networks'feature which should be classified as "strong/weak interaction" by the "frequency of interaction" as the basis.Finally, we analyze value of WeChat communication the network by the theory of social capital is analyzed, and point out the path of exchange between relationship and capital, which is "Information-Cultural-Emotion-Capital " Through the perspective of the ecological relationship, we found WeChat communication build a "ecological network of relationships."...
Keywords/Search Tags:Social Network WeChat, Communication Social Network Theory, WeChat
PDF Full Text Request
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