The Research On Programme Management Of City Channel Of Heilongjiang TV

Heilongjiang TV has owned satellite channels, film and television channels, the channel, channel, legal channel, public channel, channel seven sets of TV programs. after forty years of development, especially since 2000, continuously reform and perfect, In 2010, Heilongjiang TV vigorously implement the "programs for this, the new quality" and "the new reform of the work, strong competition seek progress and development, truth-seeking" policy, continuously improve the quality of our program and implementing high-quality goods project. In the calendar year national awards, winning the grade and quantity are ranked among the top provincial units, in 2012, Heilongjiang TV play advantage, become the province's strongest ratings. As domestic provincial television programs constantly, Heilongjiang TV station development facing the competition pressure is becoming more big, program management is also more and more, the problems exposed by the channel program d evelopment is also facing the same problem.Based on the previous data collection and sorting of literature, and generalizes the related theory of programming process. The Heilongjiang City channel, the external environment and internal conditions, especia lly on the development of domestic provincial television programs and channel their program management conditions are analyzed in detail. On this basis, we analysis the city channel management process in the careful planning, production and the key problems exposed in the work, and on the basis of the design of Heilongjiang TV channel program management plan, detailed operational measures are put forward in the end. Hope that the research of this article can provide reference for television program manageme nt research, provides the experience for reference for more TV workers on the program management practice.