An Analysis Of National Leader's Republic Image Construction On The New York Times(2012-2015)

Since the 18 th Congress of China's Communist Party,journalists and news media take the responsibility in the spread of national image and shape the image of the leadership of the mediaEspecially NPC &CPPCC held in March 2016,the national publicity and news workers put forward higher requirements. Based on this, this study from the perspective of the media of the New York times as representative of the western mainstream media of our national leaders media image shape analysis,explore the media image characteristics,find out the construction strategy and the reasons behind,then draw the message and put forward feasible suggestions.The study is for quantitative research,the main research methods is the content analysis method,consisting the agenda setting theory and the frame theory as the support,with the sample data to create categories and coding to carry on the analysis. The major research issues are: what is the nature of the issues that the New York Times focused on the image of the Chinese leader?Whether there is a focus or highlight of the issues? What is the evaluation and attitude to the image of the leaders in the New York Times?What are the main images New York Times specifically shaped of the Chinese leader? What are the strategies and reasons of the media image of our country's leaders created by New York Times?Through concrete data analysis, the conclusions of this study are as follows: the image of our national leaders by New York Times is given priority to with neutral reports, including political themes negative tends which the number and proportion is highest of each theme image characteristics. Conclude the strategies and reasons of why "New York Times" construct such kinds of image of our country leader, and puts forward three suggestions to contribute to China's leaders media image construction.