The New Media Development Strategy Of China Broadcasting Arts And Brand Marking

With the development of science and technology, after the new media birth it used in various areas of art widely. Liberalization and personalized of new media spread also attracted a large audience. Facing serious threats and challenges in the era of media convergence,one-way communication of china broadcasting art mode compared with two-way transmission of new media presents hysteresis. As the society rhythm speeding up, the audience aesthetic presents consumer plain and debris. The content of the new media fragmentation broadcasting art spread make it difficult to maintain its original position and gradually marginalized. But this does not mean that broadcasting art status, transformation development and innovation is the main way to reshape its artistic status. Transformation does not mean to give up, but at the same time, keep the original form for its route of transmission, listening patterns, audience market and so on carries on the reform of the new media strategy, innovate a new encoding and decoding. After relying on new media, china broadcasting arts upgraded to a new way, in the face of severe challenges constantly seeking new point at the same time. Broadcasting arts marginalized not only on account of the new media competition, but also because of the law awareness of product brand,these are the main reason for its trouble. China broadcasting arts accelerate and cooperate with new media to explore new business model, expand the brand promotion strategy to make its development have competition fierce in the market.