Studies On “Zou Zhuan Gai” Practice On The Voice Of China Of China National Radio

From August 2011 to now,, the practice “to go to the grass-roots, turn style of work, change style of writing”(“Zou zhuan gai”)which makes a big wave in the national press has been four years. From the rapid extension of the original to news media to steadily implement and advance of today, the press all have good performance, large quantities of excellent work to sprung up frequencly, fresh air to set up. This paper takes the practice “Zou zhuan gai” on the The voice of China as the study object, traces the background and significance of “Zou zhuan gai ” to put forward, briefly describes its the research status, chooses the series of reports which are according with the mind of “Zou zhuan gai” as the samples and using text analysis to study the news reports' content and writing style, to analyze and summarize the commonly used and effective news practical operation skills in order to offer a reference for other local radio station. Finally, considering the time background and aiming at the problems existing in the present situation, the paper advocates promoting the "go turn change" activity to acquire the further actual effects by making distinctive brand,broaden the mode of communition and strengthen the system construction, making it really become conscious of occupation concept and behavior of the press in order to firmly stabilize dominance in the field of ideology and shape the credibility of The voice of China.