| This article regards the comprehensive news edition of the Chinese medicine newspaper as the research object,which is the newspaper of the State Food and Drug Administration of the organs, but also the food and drug industry. This paper uses literature research, case studies and quantitative research to study the text elements and the value of the content of the comprehensive news in 2014. In the text elements, the number of news sources in 2014,the overall distribution of the news version of the province is not balanced, focused on reporting city and county system, the industry to food, medicine, cosmetics, medical devices are decreasing;in genre,the comprehensive news edition using short message to inform the information, using communication to tell story, using comments to guide the food and drug administration; in the content, the comprehensive news edition services in the food and drug supervision by the using of the layout, columns, pictures and advertising. In the level of the content value, this paper analyzes the important role of the food and drug supervision in the realization of human value in the scientific and technological rationality in the perspective of George Sutton's scientific and technological human values;analyzing the relationship between system and human nature,the drug administration system and the value of the news, the drug administration system and news value, food and drug industry and news value, advertising and advertising value.In general, the comprehensive news edition of the China medical news performs very well in information communication, strengthening the industry, promoting the development of industry, maintaining human values and news value and so on.However, due to the current market environment, policy reform, audience reading mode changing, still exposing some problems, there are also some challenges needed to face and overcome for the newspaper operator. |
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