Design And Implementation Of CRM In The Industry Of Medical & Health-care Products

With the rapid development of economy and the improvement of people's living level, medicine and health products industry accounts for the proportion in the national economy is also growing. This paper is based on the electronic commerce system of the medicine and health products industry as the basic framework, focuses on the analysis of the practical needs and the working process of medicines and health products industry, but also to consider the idea of customer relationship management, the establishment of a customer relationship management system of new medicines and health products industry.Firstly, the research background and significance are introduced in detail, and the research content and structure analysis were introduced, then carries on the demand analysis, the system function analysis and feasibility, and has carried on the system analysis of the overall structure design and database, the system each function module and database the design and coding detailed implementation, including invoicing management function, decision analysis, management function, store management function and management function. Finally, functional testing, performance testing and security testing on the system, and analyzes the test results. Test results show that, the design of the medicine and health products industry customer relationship management system can make full use of Internet resources, to play the advantages of network technology and information resources. Health care products industry to improve the efficiency of customer relationship management.The issue of medicines and health products industry customer relationship management system through the development of customer relationship management in hospital, health care products industry of network management, through the network platform, to provide timely customer relationship management information comprehensively and accurately, provide the decision support for medical and health care products industry management, to provide convenient and quick services for the industry to carry out customer relationship management, and provides a theoretical basis and technical support for the future development of more powerful hospital health care products industry customer relationship management system.