| Previous on promoting Chinese culture "soft power" tend to be concentrated in the news and information content, and ignore the real significance and not at all times, the spread of what is and important is medium of communication in different ages. There is no effective information dissemination channels, that is, the information does not spread the carrier, then the content can not be conveyed to the target audience in mind. This shows that the media has a very important role in the dissemination of information. This study will focus on the role of the media itself, emphasizing the important role of the media in the new era, and on the basis of the international diffusion of the media.First of all, this study is the internationalization of the news media diffusion to seek the theoretical support, from the perspective of cross culture communication, media diffusion, the news media of international communication concept definition and theoretical analysis, a major breakthrough is to Chinese news client as the research object,two categories of Chinese news client international diffusion of case analysis. First class is founded by non national news client such as Tencent News, Baidu news and so on, this kind of non- national company news client is currently the international diffusion is almost equal to 0, most without digging news client overseas market; another is creating a national news client, the party to Xinhua, China network, China Daily News client version and short news video client CCTVNEWS app as an example to explore the implementation progress of the internationalization of the road. News content professional, high quality, timeliness is the main advantage of this kind of news client, but their excessive attention to the news content, especially in China's news content and ignore the client diffusion to the actual needs of audience of the target country news news.This is the main drawbacks of the country to establish a news client. Through analysis of the current Chinese market two types of news client international diffusion of status, itcan be concluded that the founder of the non national news client don't attach too much importance to the international diffusion, and countries in the political, cultural, economic level full consideration has been paying great attention to the China news client International diffusion of importance, but overly concerned by the news client to the international spread of Chinese local news and information(often is a major achievement or policy) and neglect the needs of the audience and news client as a medium to spread the importance of the tool itself. Therefore, the non state founded and successfully into the overseas market news client top story, for example, from a professional chemical products operations team construction, selection based on needs of audience, news content, using such as social media and other new products promotion and to explore strategies to effectively solve China news client international diffusion. |
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