The Research About Consumer Culture Feature Of The Network Homemade Dramas

In recent years,a new force suddenly rises what are network homemade dramas producted by some big web sites.Network media represented by Tencent, Letv, Youku, iQIYI, Sohu video and so on,are creating network homemade dramas on a large scale.With the advent of the era of the internet,more and more people,especially among the young have been gradually give up TV platform,they select network platform to watch video programs.In the new media environment,consumer culture has deep link in every field including network homemade dramas.Actually,online audience have set up a product exchange relationship with network homemade dramas,online audience is becoming a consumer.In the new media environment,network homemade dramas depend on big data analytics.Through the review, the amount of clicks and forwarding to understand the needs of the online audience,network homemade dramas are producted according to the preferences of consumers.On the one hand audience-oriented theory makehomemade plays pander to network audience's preferences,on the other hand there is no catering to the bottom line what is likely to lead to the content of the vulgar.This article will analysis the network transmission of homemade drama in the perspective of the consumer culture.Taking the hot current network homemade dramas for example, I will research the development and evolution of network homemade dramas,analyze the characteristics of network homemade dramas' s consumer culture,do deep reflection in network homemade drama's problems under the the influence of consumer culture,and lookforward to the future of network homemade dramas.