Accelerate The Development Of Mobile News Application Client

Wireless communication technology and the combination of computer technology, network information technology has given rise to a new, revolutionary mass media, which is with the birth of the mobile terminal as the carrier of mobile media. The growing popularity of the mobile Internet and the rapid development of the mobile terminal affects audiences media contact habits change, more and more people hope that through the mobile terminal to get the latest news and information anytime and anywhere. The new media environment, reduce and fragmentation trend of the mass reading time, indicates the influence of mobile phone news reading will be more and more widely. Mobile news client can not only fast access to news and information, at the same time with the convenience of audience fragmentation era, fragmentation, and the demand of the initiative. Mobile news, therefore, the client has become a modern society, people get their news essential communication tools, is is of great significance for the research.First chapter is the introduction part mainly introduced the thesis research background, research purpose, the present research status and research methods, the second chapter for mobile news client concept, this paper mainly introduces mobile news client's definition, at the same time shows the client classification and characteristics of mobile news including relative merits compared with the traditional media. Third chapter for mobile news client development present situation, main data to analyze the present situation of domestic mobile news clients at the same time in graphic way directly to present different types of mobile news client development and operation mode. The fourth chapter for mobile news client market analysis, the use of big data combed the mobile client market conditions, market news coverage and penetration, and market research of profit pattern and so on. Chapter 5 for mobile client news audience research, also use big data to analyze the different characteristics of the audience, as well as the audience behavior analysis. The sixth chapter is the paper innovation points, mainly based on the above proposed how to strengthen the mobile news client communication effect and improve the audience reading experience, and the mobile news client to make analysis and predict the future development.