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Since The Status Quo Media Operations And Future Direction

Posted on:2017-04-26Degree:MasterType:Thesis
Country:ChinaCandidate:Y J XuFull Text:PDF
GTID:2348330491457580Subject:Journalism
Abstract/Summary:PDF Full Text Request
Thanks to the development of mobile Internet technology, since the media has moved from the original position to supplement traditional media evolved new forces to the field of public opinion should not be overlooked,together with its social and personalization features make the property from the media content distribution breadth and depth of large media have the potential to catch up with the media, since the media is a real ushered in the spring. It is because from the media in highlighting the importance of the moment, analysis and research of its operation rules become very important, there is a popular saying: more than 1,000 the number of fans is a bulletin board, more than 10,000 is a magazine, more than 10 Wan is a newspaper, more than one million of the provincial TV stations, more than 10 million is equivalent to the central media. Compared with traditional media, since the media operation platform cost is not high,but its media functionality has been very strong, and thanks to its inherent social community to carry gene such operations, open from online and offline two channels since the relationship between the media and users greatly reduce costs. Since the media is not only a mediator, but also an economy that many of the media since the valuation of billions of dollars to stimulate the public on a media platform from entrepreneurial dream, they operate through innovative means such self-realization mode becomes very pluralistic media technology, and capital market also gives a positive reaction in the first half of this year from a number of media to get ten million financing is officially opened the "content business" curtain. However, although some media from operation of the company, but more like a small workshop, lacking in content publishing media ethics awareness, not only the lack of originality, and in order to get attention, to win the right to speak,often outrageous publish content, if this situation left unchecked, willhave a benign ecological damaging effects of opinion on how to make from the media towards a more standardized, more professional direction is a media person each letter needed to solve the problem since. Since the media has gone beyond pure media content distribution function, evolved into content to rely on import flows carry out diversified business platform operators, this trend needs to be more self-media operator with a broad perspective of development not from the media.
Keywords/Search Tags:Since the media, operations, originality, financing
PDF Full Text Request
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