Guangdong Guangzhou Daily Media Co.,Ltd Sustainable Growth Finance

The current steady development of the national economy,companies are pursuing how to achieve sales growth originally based on the steering seek sustainable growth finance. Achieve Financial sustainable growth conducive to business rational allocation of resources to ensure ongoing business. However, the current rapid growth or slow growth of instabilities in the financial aspects of the existence of many enterprises. This article is intended basis for sustainable business growth theory on the growth in the state of Guangdong, the media research and analysis aimed at providing financial countermeasures for the Guangdong media to achieve sustainable financial growth.Guangdong media paper selected for the study, in the introduction to the background and significance of this, current research and commentary, research content and methods, describes the media business finance sustainable growth connotation and features, introduced media companies financial sustainability Growth factors and business implications of sustainable growth; followed by corporate finance for sustainable growth media were defined, then transferred to a sustainable growth point of view, we introduce two models of sustainable growth and the overall evaluation; Then on the basis of operations and financial condition Guangdong media presentation on the financial data to the media industry, combined with the sustainable growth rate fit of Guangdong, the media chose Van Horn static financially sustainable growth model for sustainable growth in Guangdong media Financial econometric model; then by analyzing the Guangdong media relevant financial data indicators, the growth in divided into four types based on the growth rate and growth were efficacy studies, the growth rate of study include:find the cause of high growth in 2012, analyzed the Guangdong media's financing structure, with the same industry advanced enterprises were analyzed. Finally, Guangdong media companies effectively apply to high growth, low growth and effective, ineffective high growth and low growth invalid four growth types of financial countermeasures in order to achieve sustainable growth of financial Guangdong media, making it a leader in the media industry...