The Causes And Countermeasures On The Im-balanced Configuration Of The Public Information Resource Between City And Country-the Case Of Fuqing Community And Zilong Country

Public information resource have great significance for everyone, and means that everyone have the equal right to approach. Once the distribution of public information is unequal, it will bring about imbalanced development. In our society currently the problem of unbalanced development of city and country public information resources has become more convex and have influence the peace of city and country. Therefore, this paper is to explore the im-balanced configuration of the public information resource between city and country, and how the government should take measures to alleviate the imbalance in order to balance the status of city and country development.In this study, from the perspective of the management system, economic background, communication mechanisms, basic services capabilities, the degree of market participation and audience decoding resources, through questionnaires, in-depth interview to get data of Fuqing community and Zilong country to find the causes and countermeasures.Through detailed analysis, the study got the following conclusions: First, the structure of the dual system of city and country public information resources is the most fundamental reason, which regard the city as the first target, and led to the imbalance distribution of public information resources in city and country areas; second, urban-rural dual economic structure under the dual system is the direct cause of the im-balanced distribution of city and country public information resources, economic is the base of public information resources, the imbalanced economic structure led to the imbalanced construction of public information resource in city and country areas, and urban residents of high income have more needs of public information the rural residents; third, rural backwardness and low single common mechanism for information dissemination and public information service capacity of rural grass-roots sector is a big obstacle to restrict rural residents for more public information resources; fourth, in the information resource system of rural areas, the low degree of market participation, the lack of extensive dissemination of the body are the reasons; fifth, in terms of decoding capability, the corresponding income and the ability to use the media of rural residents is lower than urban residents, the quality and quantity of public information resources which rural residents get is less than urban residents. Therefore, the distribution of city and country public information resources is not only a part of an information resource allocation loopholes, it is a systematic, comprehensive and urgent problem.In response to these problems, this study solve the problem in terms of economic investment, infrastructure construction, basic services and the ability to model the audiences. First, the solution is adjusting the policy, eliminating the obstacles to reform and improve the government's public information resources and supervision system configuration mode; second, the way is to enhance rural economic development, in order to improve the level of rural residents' demands for public information, strengthen the construction of information infrastructure; third, the solution is to promote the construction of rural Internet, to quicken the use of the new power of new media to improve the dissemination of public information environment in rural areas; fourth, the solution is to strengthen the management and service of the staff; fifth, the strategy is to improve the monitoring and evaluation system of rural public information resources management, to reform a comprehensive, specific, actionable policy; sixth, the solution is to open the rural market information construction of the system, to active the rural information market; the seventh, rural residents as the final destination of public information resources need to gain more knowledge through compulsory education to have a better digestion of the public information, but also to develop a proactive attitude to get more public information, to know the scientific acquisition path, to master the modern media, in order to change their weak position in the public information resource allocation process.