Research On HNTV News

"HNTV NEWS" as a traditional program of HNTV reports the major events taken place in Henan province, the significant activities of the leadership, the major policies and the hot topic concerned by people. This program not only act as the “mouthpiece” of the Party and government, but also is the important channel ties with the masses at the same time, having the effect of transmission. This program's positioning is given priority to propaganda function. Setting up the Party and government propaganda, the supervision of public opinion and other functions is not only the external publicity image of Henan province, but also internal transmission of information and public opinion guidance. Therefore, the audience positioning of this program is all citizens of Henan."HNTV NEWS" is given priority to the current politics news, the Party and government work and the positive news. The program's value orientations are political nature, guidance and authority, which reflect public opinion guidance, promote the Party's major policies, report major news. Its value orientation deeply affects the narrative style. “HNTV NEWS” has fixed the narrator and the majority of the receiver, and each news is the concrete narrative content assembling the whole program. This program spreads the news narrative from omniscient narrative perspective and multi-angle comprehensively, and then forms threedimensional narrative framework. In addition, the program forms a traditional narrative structure that is the verbal language as the principal and image context as the complementary.In the process of reform and development of radio and television, especially in the face of the impact of new media, “HNTV NEWS” encountered unprecedented difficulties. The main problem is the following two aspects: the “embarrassment” positioning of the program, for example, the contradiction between transmission system and diversified value; news organization lack of scientificity, such as the dificiency of overall arrangement planning consciousness and the picture language, etc. the external challenges mainly come from the impact of new media, CCTV NEWS and provincial television internal pressure."HNTV NEWS" is the important program of the mainstream media. As a result, the program should change communicating theory through insisting human culture concept and developing Internet thinking, and innovate the reporting forms with new technology, and expand increasingly news areas from the people's livelihood issues and broadcast journalism theme. It should strengthen the integration with the new media starting from the height of all media. So, “HNTV NEWS” could obtain the more healthy, scientific and rapid development in the present wave of the market economy and the Internet era.