| In the background of the era of deep integration of cultural industry and science and technology,digital reading materials usher in the development opportunities.With the continuous development of computer technology in the 21 st century,it has provided impetus for the development of audiobook.Advanced computing technology has equipped a new engine for the development of artificial intelligence and other tools.Artificial intelligence technology has achieved a qualitative leap forward development and promoted the informatization and intellectualization process of the whole society.From the perspective of media development history,the development of media cannot be separated from the technological progress of the times,and the development of technology has also brought new vitality and vigor to the development of the media industry.The integration of intelligent media has realized a new media production mode of interconnection and interoperability,digital technology itself is constantly developing,and new digital communication methods are constantly emerging.And with the development of artificial intelligence and virtual reality technology,"virtual idol" as a new communication medium,with content-driven,technologydriven and industry-driven constantly expanding its definition and scope,and increasingly diversified models,AI anchor are also developing and empowering in the evolution of "virtual idols".With the progress in the field of artificial intelligence,the development of artificial intelligence voice technology and the integration of audiobooks also promote the development of AI anchors,and the audiobook industry shows the development of real-life anchors and AI anchors going hand in hand.The author analyzes and composes the generation and development of AI anchor and real anchor in audiobooks based on comparing and analyzing a large number of cases of AI anchor and real anchor,ancient and modern development,and a large amount of related literature and data,drawing on and referring to the current theories and research results of related disciplines such as Chinese broadcasting,communication,computer science and artificial intelligence,etc.In this paper,the generation of AI anchor,audiobooks and their AI anchor and real anchor are analyzed.In this paper,the development of AI anchors and live anchors in audiobooks in the era of smart media is studied in depth in four aspects: the emergence of AI anchors,the development of audiobooks and their AI anchors and live anchors,the comparative analysis of AI anchors and live anchors in audiobooks,and the development of the integration of "quality anchors + AI anchors" in audiobooks.First of all,the current situation is systematically sorted out and studied thoroughly through literature analysis,and the key words "audiobook","audiobook live anchor","audiobook AI anchor",and"audiobook AI anchor" are used in this thesis."Through the search of relevant databases and websites,these materials are classified,compared and summarized,so as to have a better understanding of the development of China’s audiobook industry and the development dynamics of the anchor industry,grasp the current situation of the audiobook and anchor industry,and prepare for the subsequent research.Secondly,this paper has adopted the case study method.There are now many audiobook platforms,and among its anchors.There exist a variety of broadcasting types and styles of subdivision.In this thesis,some anchor industries of the most representative platforms are analyzed as research objects,starting from comparative analysis among them and combining them with internal and external influencing factors to provide a comprehensive and objective elaboration of their development.In addition,there is the data analysis method,through which quantifiable data are analyzed.The development of technology has provided a new pattern,new mode,new content and new industry for the development of the audiobook industry,and the innovation of technology has continuously empowered the broadcast reading.At the same time,AI anchor and real anchor each have their own strengths in terms of norms,aesthetics,and communication.They can complement each other’s strengths in production and creation.So the AI anchor and real anchor should be developed in concert,and the integration of real anchor and AI anchor should be developed in depth to strengthen the quality of content dissemination and the correct orientation of values,and the production mode of human-machine collaboration with high-quality anchor and AI anchor should be formed The ecology of fusion anchor of "quality anchor + AI anchor" will realize more innovative interaction scenarios.In the era of rapid development of artificial intelligence technology,the relationship between the emergence of artificial intelligence anchors and real anchors is not a "replacement",but a superposition,constantly empowering the broadcast,"icing on the cake" for the current pattern of communication.At the same time,the innovation of technology continues to give rise to new diversified content and new diversified expression forms,fully allowing AI anchors to make the best use of their talents,so that the real anchors make the best use of their talents,hand in hand,to promote the construction of a complete audiobook reading ecosystem,and constantly create more high-quality audio cultural content,enriching the spiritual and cultural life of the people,to help the people read. |
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