| Product marketing channel is the link between China Unicom Company and customers, in the process of development of China Unicom business, reasonable planning and management of the channel will be necessaries, it enhances the competitiveness of the market and is to increase the Unicom market share and obtain the largest profit hub. In this paper, based on the actual situation, for the convenience of the dealer channel management and commission inquiry, and timely understanding of the company's latest marketing policies and incentive measures, the design and implementation of Loudi Unicom channel integrated information service network, and promote information exchange and communication between the company and the dealer channel.The paper first introduced the overall requirement analysis and system design of Unicom integrated channel services service information system. We describe the system construction goal, based on system key business requirements, the analysis of system function requirements, the design of the system overall function framework, design of the main functions of the key business data show, channel evaluation, channel information display function and resource management framework.Based on the analysis of demand, this paper designed the overall functional structure of the system, detailed database design, design the physical database model, describes the main contents of the data dictionary. Describes the system development environment for the establishment of the process, based on the SSH technology, programming to realize comprehensive channels of information service network.The successful development of the system, and improve the original system of channel management functions, to establish a channel evaluation system. Transparent management of channel information, regularly evaluate the indexes of quality of channels and channel level and other channels, so as to effectively analyze the situation of use of customers, and to grasp the business dynamics from the utilization and channel information display data channel in. Have realized the channel statistics, according to the demand of all kinds of channel statistics, report show and release, timely monitoring channel operation, improve channel management level. The realization of a comprehensive analysis of the function of channel. Through the analysis on various types of data from different dimensions of analysis of channel management in the different stages, including the change trend analysis, economic growth and the Commission analysis. To achieve a real-time information query, system of channels and customer managers, agents and sales staff of the multi dimension information of real time query and statistical analysis. |
PDF Full Text Request