Electrical Application Enterprises Overseas Marketing Of The Use Of Web2.0

In the vast overseas market, take advantage of technological breakthroughs Web2.0 and relatively low marketing costs, intelligent interaction, customized service, the topic of marketing, branding, etc. all aspects of marketing, has become a hot export enterprises in China's household electrical appliance topic.But objectively speaking, Web2.0 marketing, or there are some disadvantages, not merely advanced the idea of a mature marketing model, but also difficult to obtain satisfactory results to make good use of Web2.0 marketing, and allowed to play a full role, and has become appliance exporters a new development of integrated marketing communication is very critical.The thesis with the actual needs of the unit, designed and implemented a status quo for Changhong Overseas Web2.0-based integrated marketing communication system. Thesis is that the current hot issues in electronic commerce, has good practical value.The thesis with Changhong 3DTV European market a new product to promote specific projects in the framework of integrated marketing communication Changhong, especially in product promotion model extends the use of Web2.0 application of a variety of online marketing activities, and have achieved good results. The thesis from the theoretical model through design to the practical application of the results of feedback 3DTV by Changhong new products specifically to promote the European market in the initial implementation of the project, overseas marketing in the enterprise, the spread of the guiding role of good performance.