Research On The Host's Vocal Language And Visual Image Of Micro-film TV Program

With the rapid development of domestic television industry in the 1980's, the construction of the host's image of the TV program has been gradually accounted of more and more importance. China has entered the "MicroAge", and micro-film begins to come into our lives after Sina Weibo's formal launch in 2009. Subsequently, micro-film TV program appears in people's vision. And the host's image of micro-film TV program could directly affect the level of TV rating. In the meanwhile, the host's vocal language of micro-film TV program has b ecome an im portant mean which establishes good communication and exchange with the audience. Apart from vocal language, the construction of the host's image is also the key to success of the program.Taking the graduation design work of Master of Radio and Television-- Micro-iMovie--as an example, this paper analyzes the vocal language features and the symbolic features of the non-verbal visual image of micro-film TV program. By usin g the methods of literature review and case study and comparative analysis, from the perspective of the host, this paper compares the graduation design work Micro-iMovie with Love Shooting Movie of CCTV-6, Huaxia Micro-movie of Shanxi TV and Snarelop Watching Movie of Gansu TV from the "internal" a nd "external" styles. Finally, according to the host's vocal language features and visual image features of micro-film TV program, how to get the audience's aesthetic identity is discussed.