The Effects Of New Media On The Spread Of Sports News In China

With the rapid development of Internet technology and communication technology,the development of media has changed with each passing day. The new media appears continuously that provides information service to the audience. It makes digital technology, network technology and mobile technology through the Internet, satellite and other ways as the channel, and it makes computers, mobile phones and digital television as the terminal. This marks the time of new media has coming. The new media has a great influence for every area by its powerful technology advantage. As an indispensable part of news transmission of new media,the new media has a higher demand for the dissemination of sports news. The new media has more and more caused the attention of people by its diversity of propagation mode, multimedia of contents, timeliness of the dissemination of information, real-time of communication effect and other advantages.In this paper, the main research methods are literature material method, case method and logic analysis, investigation, analysis, text analysis and so on.This essay is mainly based on the network forum, blogs, microblog, large web portal and WeChat of the domestic new media on the impact of sports news dissemination effect and the audiences that accept the information of sports news as the research object, and makes a study for the domestic representative of new media using the documentary method,case study method, logical analysis, investigation method and observation method.This essay is from the positive effect, negative effect and the view of the audience of the new media to sports news dissemination for analysis, and talks about the use of The new media in the sports news dissemination and including the impact of sports news dissemination effect,and to find out the problems and shortcomings in it.The results showed that the new media have a positive impact on the spread of sports news though, but there are a lot of new problems:First, the spread of false information let to the media the lack of authority. Second, the diversity of the form,ignores the values orientation of itself. Third, vulgarity of the open participation environment lead to news content. Fourth, the content of the news is too wide lack of the depth and innovation. Fifth, to gain the attention of the excessive attention to the spread of the competitive sports. Therefore, Some suggestions for feasible: first,improve the literacy with the Journalists. Second, the contents of mass sports, mass sports and competitive sports. Third, delivering the content of innovation and further deepening. Fourth, strictly the relevant of departments, legal supervision,establish thecomprehensive management system. Promoting the sports health and the harmonious development of the undertaking of news dissemination, and provide the valuable reference, promote the sports journalism and sustained period of economic growth.Thus rapid the development of the sports industry as a whole.