News Presenters In An All-media Context Analysis Of The Effect Of Language Communication

In the era of media prevalence,China has entered a consumer society with various media and news programs emerging in endlessly.The era of "traditional media is the king" has gone back.The whole media has given radio and television media a lesson hard.If the news program host wants to survive and even develop,he must submit to the times itself,The effect of language communication of news program hosts in the context of the whole media is a topic with rich research value and significance.This paper,through the study of the concept of the whole media context,combined with the information dissemination characteristics of the whole media context and the orientation of the news program style,analyzes how to improve the language expression of the program host in the all media environment.The news program directly transmits the true feelings and emotions through the host.Therefore,the language communication effect of the news program host in the whole media context is self-contained However,there are higher requirements.The effect of news program host language communication is mainly carried by four kinds of language expression in the context of the whole media: body language,object language,environment language and class language.Through the deep analysis of the internal and external factors that affect the language communication effect of news program hosts,it is pointed out that language specialization becomes the winning weapon of news program host in the emergence stage.The strong impression language further presents the depth of news facts.The language takes "three aspects" as the fulcrum,and takes news programs as the core.Meanwhile,the language communication of news program hosts faces various communication subjects The paper analyzes the language expression of news program hosts by analyzing the host cases of excellent news program hosts,finds that the whole media environment puts forward higher requirements for the language expression of news hosts,and provides corresponding construction for the development of news hosts The paper discusses the ways to optimize the language communication effect of news program hosts,including optimizing the cultivation path of news program hosts,improving the language communication skills of news program hosts,innovating the way of language communication of news program hosts,introducing Internet thinking and emphasizing the value of "users",etc.,to help news programs and their hosts to develop better..