The Position And Ethics Reflection Of Social Observed Program

Driven by restless emotions to pursuit the interests of market economy,the tendency of our country's media culture is becoming more obviously entertaining and consumerization,media ethics anomie phenomenon are common. People's daily lives are surrounded by the culture atmosphere which is created by the media, people's inner worldview and ideology are decomposed and reconstructed by the influence of media. The lack of social morality reflected by media ethics anomie is the urgent problem to be solved.The social observed program is developed and transformed from the livelihood program, it is a typical program form which can guide the trends of social public opinion well in the competitive media environment and make the social utility of TV media to be efficiently accomplished. This article first analyzes the positioning of program,it states the connotations of discussing public issues, interpretation of the people's livelihood event, building interactive platform of social observed program. Then, this article takes the hit program of Guangdong TV "what would you do" as an example, by using the literature analysis method and content analysis method to do the qualitative and quantitative analysis of the social observed program's topic selection, target audience, narrative mode and communication effect. Then, the research is mainly about the attributes of social observed program, this article does the research from the view of social moral construction and decomposition. It makes a reflection of the ethical issues from the recording means and communication ways of the program. The author expects to arouse the public's attention of media communication ethics by taking a new inspect of the media organizations, media practitioners and the position and attitude of the audience from the ethical perspective.Through the arguments and analysis, the author finds out that on the one hand, the position of social observed program has positive guidance and construction to social morality, on the other hand, recording means causes the invasion of private space which brings the negative deconstruction to the media ethics. Therefore, media practitioners should improve this on the basis of dialectical view and positive reflection.