Research On Industry Convergence Of OTT TV Based Technology Innovation

With the development of triple play, operators and related companies are actively exploring how to operate OTT TV, not only in the integration of media and telecommunications technologies, but also in operational mode, the system construction research and market development.OTT TV system is a huge system, billions of construction cost and operation cost hundreds of millions each year, not only a single enterprise can bear,On the other hand, a good user experience requires each manufacturer industry chain cooperation,In order to ensure the play fluency and stability of high bit rate video in the open Internet,And emerge in an endless stream of new applications of perceptual experience.Methods in this paper through the combination of theoretical analysis and literature review,On the view of technological innovation based on the industrial OTT TV fusion system conducted in-depth research, draws the following conclusion:1.Technological innovation is the motive power to promote OTT TV industry convergence, industry convergence is the inevitable trend of development of the OTT TV industry.2.The OTT TV industrial convergence is the fusion of multi level need to network, terminal, business, market and regulation, but also will experience a long and complex process.3.From the perspective of technology innovation according to the characteristics of each layer of the OTT TV system research method of vertical integration, so that OTT TV can greatly reduce the cost, improve the ability of business support system.4. A comparative analysis of the domestic and international successful experience of OTT TV operation, combined with China's specific situation, OTT TV operators can make full use of the advantages of industry chain mechanism, win-win cooperation, promote the gradual fusion of OTT TV in transverse integration, make OTT TV develop on the road of sustainable development.